
Fendi Private Residences in Crans-Montana – Redefining Swiss Luxury Living
Explore the Fendi Private Residences in Crans-Montana – A masterpiece of luxury design, Alpine architecture, and Swiss sophistication.

Elie Saab Unveils Its First Hotel in Switzerland, in Andermatt
For the first time, the haute couture brand Elie Saab introduces an ultra-luxury hotel-residences project in Switzerland.

The I.C.E St.Moritz Experience
Inside the Historical International Concours of Elegance (I.C.E.) St. Moritz.

Roger Federer and Rafael Nadal Redefine Louis Vuitton’s Core Values
In Louis Vuitton’s latest campaign, Roger Federer and Rafael Nadal unite to celebrate legacy, companionship, and timeless style.

Discover the new Ritz-Carlton Yacht Ilma
Experience the epitome of luxury at sea aboard the Ilma, Ritz-Carlton’s latest yacht offering bespoke elegance and unforgettable journeys.

A Taste of Cuban Excellence – Inside the Launch of Havana Club's Icónica Collection
This past weekend, we had the pleasure of attending the much-anticipated launch of the Icónica Collection by Havana Club, which marks a bold leap into a new era of prestige rum, blending Havana Club’s storied heritage with modern luxury.

GX Superyachts – A New Era of Hybrid Yachting at the Monaco Yacht Show
Launched at the 2024 Monaco Yacht Show, GX Superyachts offers custom hybrid vessels from 78 to 164 feet, combining sustainability with unrivaled luxury.

The Future of Intelligent Performance – Lotus Unveils Theory 1
Pioneering a new era in automotive excellence, Lotus presents Theory 1, a groundbreaking concept that seamlessly integrates technology, luxury, and sustainability, tailored for the elite.

Apple’s New iPhone 16 Pro and Beyond
Explore Apple’s latest innovations, from the sleek iPhone 16 Pro to vibrant new AirPods Max colors and the refined Apple Watch Series 10. Dive into the ultimate blend of technology and luxury.

NOBU Hotel Marrakech – A Seamless Fusion of Japanese Grace and Moroccan Splendor
Immerse yourself in 5-star luxury at NOBU Hotel Marrakech, the ultimate destination where exquisite fine dining, stunning design, and dynamic ambiance blend seamlessly into the pulse of Marrakech's trendy district.

Villars Palace – A Timeless Elegance in the Heart of the Swiss Alps
Discover the Sublime Charm of Villars Palace – A Sanctuary of Luxury and Heritage

FERRONATO – The world's Premier Luxury Label Devoted to Privacy and Well-being
Where Swiss ingenuity collaborates with Italian artisanship to bring forth ultra-luxurious accessories, meticulously crafted to safeguard your digital presence. Uncover the allure of these unparalleled pieces harmonizing style, safety, and sophistication.

Schumacher's Rare Watch Collection Set for Christie's Auction in Geneva
Honoring the racing legacy of seven-time Formula 1 champion, Michael Schumacher, Christie’s is gearing up to auction his precious collection of luxury timepieces. These iconic watches, replete with symbolism and intricate design, are not just a commemoration of Schumacher's career but also a testament to his indelible imprint on motor racing.

Elevating the SUV Experience: The Launch of the 2024 Range Rover Sport SV Edition One
The Range Rover Sport SV Edition One is now the most powerful, fastest, and most dynamic SUV in the lineup. It is also one of the most exclusive, having been produced in limited numbers.

Gifts of Comfort, Everyday Luxuries for Valentine's Day (For Her)
In the realm of love, gifting transcends mere exchange — it becomes a profound emblem of affection, reflecting the deep care and consideration we hold for our beloved.

Soaring Above the Alps: The Luxurious Air Zermatt Experience
For over five decades, Air Zermatt has symbolized a blend of precision and passion.

The Enchanted Realm of Richard Mille
In the heart of Singapore's bustling Orchard Road district, a discreet façade beckons the discerning eye. It whispers an invitation to enter the Richard Mille’s exclusive world.

The Golden Harmony of Goldmund
Distinguished, exceptional, and truly immersive - the art of sound finds its epitome in a brand steeped in the pursuit of perfection. A brand that transcends the typical and the ordinary to provide an auditory experience beyond comparison. This, dear connoisseur, is the world of Goldmund.

5 Swiss Luxury Favorites with Elvira Legrand
Indulge in the exquisite world of Swiss luxury as our dear friend, Elvira Legrand shares her personal recommendations. From lavish hotels and culinary masterpieces to hidden gems, Elvira's favorites offer an invitation to explore the finest experiences Switzerland has to offer.
Rébellion Motors: The ultimate destination for luxury cars
For those seeking the highest experience when it comes to taking care of their luxury cars, Rébellion Motors is the destination. Proud partners of Ferrari and Maserati, to name a few, the luxury garage has become an authority in Switzerland and beyond